Decorator (Display Industry)
でこれーたー（でぃすぷれいぎょう）
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Other Designers
Summary
Display decorators plan, produce, and install display decorations to attractively present products and services in stores, events, exhibitions, and more.
Description
Display decorators handle spatial decorations that enhance the appeal of products in stores, showrooms, exhibitions, event venues, and elsewhere. They develop concepts tailored to client requirements and brand images, selecting fixtures, planning color schemes, lighting, and arranging signs and props. At production sites, they undertake fabrication and installation using woodworking, metalworking, foam materials, etc., as well as painting and printing processes, requiring coordination with teams and craftsmen. Event setups and seasonal decorations often involve short-term construction, demanding physical stamina, schedule management skills, and adaptability.
Future Outlook
With the proliferation of online shops, the importance of physical store displays is being reevaluated, and demand for displays in experiential stores and brand staging is expected to show stable growth. The introduction of automation and digital signage expands the range of skills to acquire, increasing the market value of those skilled in 3D visualization.
Personality Traits
Able to respond flexibly / Cooperative / Rich in sensitivity / Tough
Work Style
Contract Employee / Dispatched Employee / Early Morning/Night Work / Freelancer / Stationed
Career Path
Assistant Decorator → Decorator → Chief Decorator/Project Leader → Display Planner → Creative Director
Required Skills
Blueprint Creation / Color Coordination / Construction Management / Layout Design / Material/Fixture Selection Knowledge
Recommended Skills
3D Modeling (SketchUp, etc.) / Adobe Creative Suite / Lighting Planning / Presentation Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because quick adaptation to different environments and sudden changes is necessary. |
| Attention to Detail & Accuracy | Because the placement of small components and precision of finishes directly impact the final quality. |
| Communication Skills | Because frequent coordination and requirement confirmation with clients and craftsmen occur. |
| Creativity & Ideation | Because ideation and design of attractive displays are required. |
| Physical Stamina & Endurance | Because physical strength is needed for material handling and on-site construction. |
| Planning & Organization | Because planning and coordination for setup schedules, material procurement, etc., are necessary. |
| Problem Solving | Because the ability to respond immediately to on-site issues and constraints is required. |
| Stress Tolerance | Because there are many stress factors such as short-deadline construction and heavy labor. |
| Collaboration & Teamwork | Because construction advances through collaboration with craftsmen and other departments. |
Related Qualifications
- Color Certification
- Display Design Certification
- Interior Coordinator
Related Jobs
- Graphic Designer
- Interior Designer
- Visual Merchandiser