Announcer (Department Store)
ほうそういん
Industry & Occupation
Classification
Summary
A profession that handles in-building broadcasts within department stores, conveying store guidance, sales promotions, business hours, and other information to customers via microphone.
Description
Department store announcers use in-store broadcast equipment to make in-building announcements, conveying store guidance, sale information, business hours, emergency notices, and more to customers. Their duties include managing broadcast schedules, creating and checking scripts, operating microphones and sound equipment, adjusting volume, and handling unscheduled announcements. They collaborate with sales floor staff and information desk personnel to ensure the accuracy and clarity of announcements, contributing to enhancing the store's image.
Future Outlook
Demand for traditional announcers is declining due to the introduction of digital signage and automated broadcast systems. However, stores emphasizing customer service will continue to need manned announcements.
Personality Traits
Cheerful Personality / Clear and Easy-to-Listen Voice / Emphasizes Accuracy / Has Cooperativeness
Work Style
Contract Employee / Part-time / Regular Employee Promotion / Shift Work
Career Path
Announcement Duties Staff → Promotion Planning Staff → Information Leader → Floor Supervisor → Store Manager
Required Skills
Audio Editing / Broadcast Equipment Operation / Reading Skills (Accuracy) / Schedule Management
Recommended Skills
Audio Editing / Customer Service Manners / Emergency Response Ability / Voice Projection and Pronunciation
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | It is necessary to convey times, product names, prices, etc., accurately. |
| Communication Skills | The ability to convey information clearly to customers is essential. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Analysis of script content or announcement times is not particularly necessary. |
| Numerical & Quantitative Analysis | Mathematical analysis or advanced numerical processing is hardly required. |
| Physical Stamina & Endurance | Broadcasting work is mainly indoors, with little heavy labor. |
Aliases
- In-building Announcement Staff
- In-store Announcer
Related Jobs
- Floor Attendant
- Information Staff
- Shop Assistant