Demonstrator (one who performs product demonstrations)
でもんすとれーたー
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Clerks
- Minor : Product Demonstrators
Summary
A profession that involves actually demonstrating products in physical stores or event venues, appealing to their charms to promote sales.
Description
Demonstrators are professionals who actually demonstrate the usage and performance of various products such as home appliances, cooking utensils, and beauty devices, allowing customers to experience them while conducting sales. They set up stages at trade shows, commercial facilities, and event spaces, explaining product features in an easy-to-understand manner. They are required to have talking skills to answer customer questions and encourage purchases. They perform a wide range of tasks, including closing sales, after-sales follow-up for achieving sales targets, inventory management, setup, and dismantling.
Future Outlook
Although opportunities for in-store demonstrations are decreasing due to the expansion of online sales and e-commerce, new demand is expected from movements seeking the value of face-to-face experiences and the普及 of live commerce.
Personality Traits
Able to Respond Flexibly / Cheerful Personality / Likes Interacting with People / Proactive
Work Style
Contract Employee / Event Dispatch / On-Site Stationed / Part-Time / Temporary Staff
Career Path
In-Store Promoter → Sales Promoter → Event Planning Staff → Sales Position → Merchandiser
Required Skills
Basic PC Operation / Communication Skills / Customer Service Skills / Presentation Skills / Time Management
Recommended Skills
Body Expression / Language Skills / Product Knowledge / Talk Script Creation
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because locations and situations such as trade shows, stores, and events change frequently. |
| Communication Skills | Communication is essential to convey the attractive features of the product to customers. |
| Learning Agility & Knowledge Acquisition | Because it is necessary to quickly learn the features of new products or new technologies. |
| Physical Stamina & Endurance | Physical stamina is required for standing for long periods or performing setup and dismantling tasks. |
| Stress Tolerance | Because there is significant pressure from achieving targets and customer interactions. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Basic calculations are needed for sales counts and inventory management, but advanced analysis is not required. |
Aliases
- Product Demonstrator
Related Jobs
- In-Store Promoter
- Sales Promoter
- Salesperson