Creator (Those who create advertising designs)
くりえーたー
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Graphic Designers
Summary
A creative role that plans and produces visual materials for advertisements to convey the appeal of brands and products.
Description
Creators (those who create advertising designs) plan and produce visual materials and graphic designs used in advertising campaigns and promotions. They collaborate with clients and copywriters, responsible for concept development, idea sketching, rough drafts, and finalization using digital tools. They work in advertising agencies, production companies, in-house teams of business companies, or as freelancers on diverse projects. Knowledge of brand strategy and marketing, along with visual communication skills, is required.
Future Outlook
Demand for web and SNS designs is increasing due to the expansion of the digital advertising market. With the advancement of AI tools, advanced creativity and brand strategy planning skills are becoming even more important.
Personality Traits
Can respond flexibly as needed / Excels in aesthetic sense / Excels in communication skills / Has curiosity and inquisitiveness
Work Style
Advertising Agency / Design Studio / Freelance / In-house Design Team / Remote
Career Path
Assistant Creator → Junior Designer → Senior Designer → Art Director → Creative Director → Freelance
Required Skills
Color Theory / Design software (Adobe) / Layout Design / Typography / Visual Communication
Recommended Skills
English Document Reading / InDesign / Photography Direction / UI Design Tools / Video Editing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because the precision of design details directly affects the quality of the output. |
| Creativity & Ideation | Creativity to generate unique ideas is required. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Rarely requires advanced mathematical analysis. |
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- Color Certification
- Illustrator Creator Competency Certification Exam
- Web Design Proficiency Qualification
Aliases
- Advertising Designer
Related Jobs
- Art Director
- Copywriter
- Graphic Designer
- Web Designer