Creator (those who create advertising copy)
くりえーたー（こうこくこぴーをそうさくするもの）
Industry & Occupation
Classification
Summary
A profession that plans and creates texts such as catchphrases and body copy based on advertising concepts.
Description
Creators (those who create advertising copy) handle everything from advertising concept development to copy production, taking into account client requests and the features of products and services. Through market research and target analysis, they understand consumer psychology and devise optimal expressions for various media, such as catchphrases, body copy, slogans, and SNS text. They create strong messages that enhance brand value by repeatedly refining through planning proposals, presentations, collaboration with teams (art directors, planners, designers), and incorporating feedback from clients.
Future Outlook
With the expansion of digital advertising and SNS, demand for content marketing and data-driven copy production is increasing. While the use of AI tools is advancing, creativity based on human-like insights will continue to be required.
Personality Traits
Creative / Curious and inquisitive / Empathetic / Logical thinker / Patient
Work Style
Advertising agency / Flex time / Freelance / In-house designer / Remote
Career Path
Junior copywriter → Copywriter → Senior copywriter → Creative director → Chief Creative Officer (CCO)
Required Skills
Basic marketing knowledge / Copywriting / Customer psychology understanding / Japanese writing / Presentation skills
Recommended Skills
Basic design tools / Data analysis / Digital marketing / SEO writing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because subtle nuances in words or notation errors can have an impact. |
| Communication Skills | To accurately convey intentions in meetings with clients and teams. |
| Creativity & Ideation | High creativity is required to produce original copy. |
| Learning Agility & Knowledge Acquisition | To adapt to changes in consumer and market trends and learn new expressions. |
| Stress Tolerance | Due to tight deadlines and high stress from responding to client demands. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because numerical analysis is not a specialized area. |
| Physical Stamina & Endurance | Mainly desk work with low physical load. |
Aliases
- Advertising copywriter
- Copywriter
Related Jobs
- Art director
- Editor
- Marketing planner