Creative Director (Advertising Industry)
くりえいてぃぶでぃれくたー（こうこくぎょう）
Industry & Occupation
Classification
Summary
A profession that handles concept development for advertising campaigns from overall management of the production process, aiming to enhance brand value.
Description
The Creative Director (Advertising Industry) is responsible for developing creative strategies in advertising campaigns, directing the production of designs and copy, and negotiating with clients. They formulate concepts based on client requirements and market trends, leading creative teams such as art directors and copywriters. They also participate in media selection and budget management, maintaining consistency in brand image while delivering effective communication.
Future Outlook
With the expansion of digital marketing and SNS advertising, demand is increasing for talent capable of developing data-driven creative strategies. As the importance of brand experiences grows, the role of Creative Directors with integrated communication design capabilities is expected to expand further.
Personality Traits
Creative / Excellent Communication Skills / Has Cooperativeness / Has Flexible Thinking / Has Leadership
Work Style
Client Work / Flex Time / Office Work / Partial Remote OK / Team Projects
Career Path
Junior Creative → Senior Creative Director → Executive Creative Director → Chief Creative Officer (CCO) → Creative Agency Partner
Required Skills
Adobe Creative Suite / Brand Strategy / Presentation Skills / Team Management / Visual Communication / Visual Concept Development
Recommended Skills
Consumer Insight Analysis / Digital Advertising / English Presentation / Marketing Strategy / UX/UI Design (Basics)
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because frequent communication with clients and between teams is required. |
| Creativity & Ideation | Original concept development is the core of the job. |
| Initiative & Leadership | To proactively indicate the direction of creativity and lead the team. |
| Stress Tolerance | Due to high pressure from clients and deadlines. |
| Collaboration & Teamwork | Need to collaborate with diverse specialists and unite the team. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Creative abilities are valued more than quantitative analysis. |
| Physical Stamina & Endurance | Mainly office work with low physical load. |
Aliases
- CD
Related Jobs
- Account Planner
- Advertising Producer
- Art Director
- Copywriter
- Strategic Planner