Creative Coordinator (Advertising Agency)
くりえいてぃぶこーでぃねーたー（こうこくだいりぎょう）
Industry & Occupation
Classification
Summary
In an advertising agency, serves as a bridge between the creative team and clients, overseeing the entire process from planning to production of advertising campaigns.
Description
A Creative Coordinator (Advertising Agency) coordinates and manages the entire process of advertising campaigns for clients' brands and products, from the planning stage through production to delivery. Specifically, this includes client interviews and brief creation, directing the creative team (copywriters, designers, video producers, etc.), schedule and budget management, progress checks, quality checks, collaboration with media planners and external vendors, and post-delivery effectiveness verification, handling a wide range of tasks. Coordination skills are required to smoothly advance projects involving numerous stakeholders.
Future Outlook
With the expansion of the digital advertising market, integrated coordination skills across multiple channels are increasingly emphasized, and demand is on the rise. Adaptation to AI tools and data-driven planning is required.
Personality Traits
Able to respond flexibly / Excellent communication skills / Good at coordination / Good at time management / Strong sense of responsibility
Work Style
Business Trips / Client On-site / Flex / Remote / Team-based
Career Path
Assistant Planner → Planner → Senior Creative Coordinator → Creative Director → Project Manager → Account Director
Required Skills
Advertising Media Knowledge / Budget Management / Communication Skills (Client Handling) / Project Management / Schedule Management
Recommended Skills
Basic Design Tools / Basic Video Production Knowledge / Data Analysis / Marketing Research
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | To quickly respond to changes in client requests and market trends. |
| Attention to Detail & Accuracy | To prevent oversights in detailed media specifications and schedules. |
| Communication Skills | To smoothly coordinate and negotiate with diverse stakeholders. |
| Planning & Organization | Because project scheduling and resource management are important. |
| Stress Tolerance | Because it is necessary to handle tight schedules and diverse demands. |
| Collaboration & Teamwork | Because collaboration with internal and external teams is central. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly long hours of desk work. |
Related Qualifications
- Advertising Operations Certification
Related Jobs
- Account Planner
- Art Director
- Copywriter
- Creative Director
- Marketing Planner
- Media Planner
- Planner