Cosmetic Advisor (Demonstration Sales)
こすめてぃっくあどばいざー（じつえんはんばい）
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Clerks
- Minor : Product Demonstrators
Summary
A profession that conveys the appeal of cosmetics through live demonstrations and proposes and sells products tailored to customers' skin types and preferences.
Description
Cosmetic Advisors (Demonstration Sales) perform live demonstrations of cosmetics at department stores, specialty stores, and event venues, introducing and selling skincare and makeup products suited to customers' skin types and needs. They demonstrate product usage while proposing the optimal items through counseling. They carefully address customer questions and provide post-purchase follow-up and aftercare advice. They constantly stay updated on trends and new products, aiming to boost sales through captivating techniques and customer service skills.
Future Outlook
The emphasis on in-person experiential value continues, maintaining stable demand for demonstration sales. Hybrid customer service skills utilizing online consultations and SNS are required.
Personality Traits
Active / Cheerful Personality / Good-Natured / Polite and Courteous / Sense of Beauty
Work Style
Contract or Dispatch Available / Event Travel / Shift Work / Store-Based / Weekend Work
Career Path
Junior Advisor → Senior Advisor → Store Manager → Trainer/Education Staff → Brand Sales Staff → Head Office Cosmetic Merchandiser
Required Skills
Communication Skills (Interpersonal) / Counseling Skills / Makeup Skincare Knowledge / Presentation Skills / Product Demonstration
Recommended Skills
Color Theory / Communication Skills (English) / SNS Marketing / Sales Skills / Visual Merchandising
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because it is necessary to accurately assess skin types and color tones. |
| Communication Skills | To stimulate purchase desire with explanations tailored to the customer. |
| Learning Agility & Knowledge Acquisition | Because it is necessary to constantly learn about new products and trends. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Because numerical analysis is rarely required in the job. |
Related Qualifications
- Japan Cosmetics Certification
Aliases
- Cosme Advisor
- Cosmetics Demonstration Salesperson
Related Jobs
- Beauty Advisor
- Beauty Counselor
- Cosmetics Sales
- Makeup Artist
- Sales Staff