Commercial Photographer
しょうぎょうしゃしんか
Industry & Occupation
Classification
Summary
Specialist who plans, shoots, edits, and produces photographs used for commercial purposes such as advertising, products, and fashion.
Description
Commercial photographers receive commissions from clients such as companies, advertising agencies, and publishers, specializing in shoots for advertising visuals, product catalogs, fashion magazines, etc. Before shooting, they perform concept-based planning, location scouting, and studio setup, utilizing lighting and camera equipment to pursue effective expressions. After shooting, they conduct RAW development and retouching for color correction and finishing, manage deadlines and quality, and handle data delivery. They may work as freelancers as sole proprietors or be affiliated with studios or production companies, working in teams.
Future Outlook
Demand is stable and expanding due to the growth of e-commerce markets and SNS advertising. While AI technology advances automatic image processing, advanced directing skills and creative production abilities remain in demand, so honing one's expertise will maintain market value.
Personality Traits
Can respond flexibly to situations / Has curiosity or a sense of inquiry / Has excellent aesthetic sense / Has excellent communication skills
Work Style
Affiliated with production company / Contract employee / Freelance / Side job possible / Sole proprietor
Career Path
Assistant Photographer → Studio Cameraman → Freelance Photographer → Photo Director → Creative Director
Required Skills
Camera operation (DSLR, mirrorless) / Composition design / Image editing software (Photoshop and Lightroom) / Lighting equipment setup / RAW development and color correction
Recommended Skills
Color theory knowledge / Communication skills (English) / Drone photography / Studio management
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Accuracy in capturing subtle differences in light and color is necessary. |
| Communication Skills | Because smooth interactions with clients and models are required. |
| Creativity & Ideation | Visual expression and idea generation skills are important. |
| Stress Tolerance | Because it is necessary to cope with tight deadlines and changes in shooting environments. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Advanced mathematical analysis is not required. |
Related Qualifications
- Adobe Certified Professional (Photoshop)
- Photo Master Certification
Aliases
- Advertising Photographer
- Commercial Cameraman
- Commercial Photographer
Related Jobs
- Fashion Photographer
- Portrait Photographer
- Product Shooting Cameraman
- Studio Cameraman