Commercial Photographer
えいぎょうしゃしんか
Industry & Occupation
Classification
Summary
A specialist who receives requests from companies and advertising production companies to shoot, edit, and deliver commercial photos of products, fashion, people, etc.
Description
Commercial photographers hold meetings with advertising agency staff or corporate marketing personnel to plan, shoot, and edit photos suitable for commercial use. They handle everything from studio lighting setups to outdoor location shoots, and after shooting, perform retouching and color correction to create final delivery data. They also manage equipment maintenance, adjust budgets and schedules, and create proposal materials for clients, handling a wide range of tasks independently.
Future Outlook
Demand for commercial photography remains stable due to the expansion of EC sites and SNS advertising. With advances in AI-driven automatic retouching technology, services with high added value leveraging creative skills will be increasingly emphasized.
Personality Traits
Able to respond flexibly / Creative / Curious and inquisitive / Excellent communication skills
Work Style
Affiliated with production company / Freelance / Remote / Shooting / Side job
Career Path
Assistant Photographer → Studio Cameraman → Senior Photographer → Photo Director/Art Director → Independent/Freelance
Required Skills
Camera operation (DSLR/mirrorless) / Image editing software (Photoshop and Lightroom) / Lighting / Shooting equipment setup
Recommended Skills
Basic knowledge of video production / Color theory / Communication skills (English) / Marketing knowledge
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | To flexibly respond to changes in weather, locations, and client needs. |
| Attention to Detail & Accuracy | High accuracy is needed for light adjustments and checking for intrusions in details. |
| Communication Skills | Smooth communication with clients, models, and stylists is essential. |
| Creativity & Ideation | Innovative visual expressions and composition ideas are required. |
| Physical Stamina & Endurance | Physical stamina is needed to endure equipment transport and long shooting sessions. |
| Planning & Organization | Planning skills are important for creating shooting concepts and managing schedules. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Numerical management such as color temperature and exposure is necessary, but advanced quantitative analysis is minimal. |
Related Qualifications
- Ordinary Motor Vehicle Driver's License
- Photo Master Certification
Aliases
- Advertising Photographer
- Commercial Photographer
Related Jobs
- Advertising Photographer
- News Photographer
- Studio Cameraman