Campaign Promoter
きゃんぺーんせんでんいん
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
A job that conducts promotional activities at stores or outdoor events to raise awareness of the company's own products or services.
Description
Campaign promoters are promotion staff who enhance brand awareness through distributing trial samples of company products, distributing promotional materials, and conducting product demonstrations at commercial facilities, outdoor spaces, and event venues. They set targets and distribution areas in advance and perform activities at specified times and locations. After activities, they compile and report distribution numbers and reactions, contributing to improvements in future initiatives in collaboration with marketing staff. Interpersonal communication skills and physical stamina are required, along with flexible responses to weather and venue conditions.
Future Outlook
Even as collaboration with digital promotion strengthens and omni-channel strategies advance, companies emphasizing consumer experiences will continue to demand on-site initiatives. Meanwhile, proficiency in data utilization and digital tools will become necessary, expanding the range of required skills.
Personality Traits
Work Style
Contract Employee / Outdoor Fieldwork / Part-time / Permanent Employee / Shift / Temporary Staff
Career Path
Campaign Staff → Leader → Supervisor → Marketing Staff → Promotion Planner → Marketing Manager
Required Skills
Communication Skills (Interpersonal) / Physical Stamina / Time Management Skills
Recommended Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because it is necessary to flexibly respond to various locations and situations. |
| Communication Skills | Because serving customers and passersby is the main task. |
| Physical Stamina & Endurance | Because it involves long hours of standing work and movement. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Because practical action is emphasized more than complex analysis. |
| Numerical & Quantitative Analysis | Because there are few mathematical tasks. |
Aliases
- Campaign Staff
- Promotion Staff
Related Jobs
- Advertising Promotion Planning
- Event Staff
- Marketing Staff
- Promotion Planner