Campaign Girl
きゃんぺーんがーる
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
Customer service and sales promotion staff who provide guidance to visitors, conduct sampling, distribute materials, etc., at promotional events for companies or brands.
Description
Campaign girls are staff responsible for PR activities for companies or brands at exhibitions, commercial facilities, street events, and similar venues. They distribute samples or flyers to visitors, provide product explanations, perform demonstrations, and work to heighten purchase interest. The work is often short-term or one-off, typically arranged through dispatch companies or event companies. It frequently involves standing work and outdoor activities, requiring physical stamina, customer service manners, and flexible adaptability.
Future Outlook
Demand for real-world promotions such as events and exhibitions remains steady, but personnel composition and skills may change due to the rise of online promotions.
Personality Traits
Can Respond Flexibly / Cheerful Personality / Good Interpersonal Skills / Has a Smile / Strong Sense of Responsibility
Work Style
Career Path
Campaign Girl / Event Staff → Promotion Staff → Team Leader / Sub-leader → Manager → Promotion Planning Role
Required Skills
Communication Skills / Customer Service Manners / Product/Service Knowledge / Standing Work Endurance
Recommended Skills
Basic PC Operation / English Conversation / Presentation Skills / Sampling
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Requires the ability to respond instantly to changes in event situations. |
| Communication Skills | Need to convey the brand image and communicate smoothly with visitors. |
| Physical Stamina & Endurance | Involves extensive long standing work, requiring high physical stamina. |
| Stress Tolerance | Need to endure long hours of standing work and responses in crowded environments. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Analytical & Logical Thinking | Primarily requires flexible responses, and does not demand much logical thinking. |
| Numerical & Quantitative Analysis | Quantitative skills such as numerical analysis are almost unnecessary. |
| Planning & Organization | Mainly follows instructions from organizers, so high planning ability is not required. |
Aliases
- Event Companion
- PR Girl
- Promotion Girl
Related Jobs
- Event Companion
- Event Staff
- Promotion Staff
- Reception Staff
- Sales Promotion Staff