Broadcast Program Planner (Broadcast)
ほうそうきかくいん
Industry & Occupation
Classification
Summary
A profession that comprehensively coordinates from the planning, production, and broadcasting of TV and radio programs, reflecting the needs of viewers and sponsors.
Description
Broadcast Program Planners are involved in the process from planning, production, to broadcasting of TV and radio programs. They handle a wide range of tasks such as program concept development, audience targeting, proposal creation, budget management, schedule adjustments, casting, coordination with external production companies, and negotiations with sponsors. Based on market research and audience trend analysis, they refine program plans and provide attractive content while considering broadcasting ethics. In addition to creative thinking skills, organizational coordination abilities, communication skills, and presentation skills are required.
Future Outlook
With the diversification of video streaming services and the advancement of cross-media deployments, the demand for planning skills tailored to diverse platforms is expected to increase.
Personality Traits
Able to respond flexibly / Cooperative / Creative / Curious or inquisitive
Work Style
Broadcast Station Employment / External Employment / Freelance Contracts
Career Path
Assistant Planner → Broadcast Program Planner → Chief Planner → Producer → Programming Manager
Required Skills
Budget Management / Communication Skills / Document Preparation / Market Research / Planning and Proposal / Presentation Skills / Schedule Management / Sponsor Negotiations
Recommended Skills
Basic Video Editing / Communication Skills (English) / Data Analysis (BI Tools) / SNS Operation
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because they need to respond flexibly according to the progress of program production. |
| Attention to Detail & Accuracy | Because accuracy of broadcast content and strict adherence to CM times are required. |
| Communication Skills | Essential for coordinating with staff, sponsors, and stakeholders. |
| Creativity & Ideation | Because fresh ideas that attract viewers are required. |
| Planning & Organization | Because they handle production schedules and budget management. |
| Stress Tolerance | Because there is high pressure from deadlines and preventing broadcast accidents. |
| Collaboration & Teamwork | Because they advance production while collaborating with many departments. |
Aliases
- Program Planner
Related Jobs
- Broadcast Director
- Content Planner
- TV Producer