Broadcast Planner
ほうそうぷらんなー
Industry & Occupation
Classification
Summary
This occupation involves planning and development, scheduling, schedule adjustments, and budget management for TV and radio programs. Analyzes target audiences and market trends to promote effective program production.
Description
Broadcast planners at TV stations or production companies handle a wide range of tasks, including program concept development, creating outlines, scheduling into broadcast slots, selecting recording schedules and locations, budget management, and negotiations with sponsors and advertising agencies. They analyze ratings data and viewer trends from SNS, etc., to propose plans suited to the era and targets. Working in teams, they collaborate with directors, producers, and technical staff to manage production progress. In recent years, content planning skills for video streaming services and cross-media expansions are also required.
Future Outlook
With the expansion of internet video streaming services, broadcast planners are seeing growing demand not only in traditional TV but also in content planning and scheduling for video streaming platforms. The adoption of AI for viewer data analysis is advancing, and market value is expected to rise further.
Personality Traits
Can respond flexibly / Has cooperativeness / Has coordination skills / Has curiosity or a sense of inquiry / Is creative
Work Style
Broadcast Station Employment / Freelance / Production Company Affiliation / Project-based
Career Path
Assistant Planner → Broadcast Planner → Senior Planner → Producer → Production Department Manager
Required Skills
Audience Rating Analysis / Budget Management / Communication Skills / Program Planning and Structuring / Schedule Management
Recommended Skills
Advertising Agency Operations / Copyright and Legal Knowledge / Digital Media Literacy / English Document Reading / Marketing Knowledge
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because coordination with production staff, broadcasters, and sponsors is necessary. |
| Creativity & Ideation | Because creativity is required for program planning that attracts viewers. |
| Planning & Organization | Because detailed management of program scheduling and recording schedules is necessary. |
| Stress Tolerance | Because there is high stress in responding to program progress and sudden changes. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Because it is mainly desk work with low physical demands. |
Aliases
- Content Planner
- Program Planner
Related Jobs
- Broadcast Director
- Producer
- Program Writer