Broadcast Station Advertising Sales Staff
ほうそうきょくこうこくえいぎょうぶいん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
Sales position at a broadcasting station that proposes and sells TV and radio airtime slots to sponsor companies.
Description
Broadcast station advertising sales staff propose and sell TV and radio airtime slots to advertisers. They interview advertisers' marketing challenges, budgets, and target audiences, and plan optimal programs and sponsor slots. They handle a wide range of tasks including fee negotiations and contract conclusions, broadcast schedule adjustments, coordination with production departments, and follow-up on effectiveness measurement after broadcast. Through client visits and industry trend research, they are required to constantly understand media characteristics and enhance their proposal skills.
Future Outlook
Although the market is changing due to the rise of internet video advertising and digital media, demand for broadcast station advertising sales focused on local engagement and brand strengthening is expected to continue. Cross-media proposals and data-driven advertising planning skills will be increasingly required.
Personality Traits
Action-Oriented / Excellent Communication Skills / Good Negotiation Skills / Patient
Work Style
Client Visits / Domestic Travel / Flexitime / Office Work / Possibility of Transfer
Career Path
Junior Advertising Sales → Senior Advertising Sales → Team Leader → Sales Manager → Sales Director
Required Skills
Corporate Sales / Media Planning & Buying / Negotiation Skills / Presentation Skills / Viewership Rating Analysis
Recommended Skills
CRM Tool Operation / Digital Advertising Knowledge / Marketing Knowledge / Office Software
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because negotiation and coordination with diverse stakeholders is required. |
| Initiative & Leadership | Because proactively developing new customers and creating proposal opportunities is required. |
| Planning & Organization | Because advertising plans and proposals need to be structured systematically. |
| Stress Tolerance | Because there is significant pressure from quotas and client responses. |
Related Qualifications
- Ordinary Motor Vehicle Driver's License
Aliases
- Radio Station Advertising Sales
- TV Station Advertising Sales
Related Jobs
- Advertising Agency Salesperson
- Corporate Sales
- Media Planner
- Sales Planner