Announcer (Street Advertising Promoter)
あなうんさー（がいとうこうこくせんでんいん）
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
A job that uses a microphone or megaphone on the street to announce product/service or event information and promote it to passersby.
Description
An announcer (street advertising promoter) stands at street locations such as in front of commercial facilities or stations, and event venues, reads prepared scripts, and directly appeals the charms of products, services, or events to passersby. Involves operating microphones or megaphones, adjusting volume and speaking style, combining facial expressions and gestures to attract attention, and effectively delivering messages in a short time. On site, observes passersby reactions and flexibly arranges scripts on the fly, while requiring the ability to pay attention to safety management.
Future Outlook
With the rise of digital advertising, demand for street promotion jobs is flat to slightly decreasing. On the other hand, demand for specialized MC and announcer talent remains stable due to recovery in events and PR needs.
Personality Traits
Able to Respond Flexibly / Cheerful and Energetic / Likes Speaking in Front of People / Proactive
Work Style
Dispatch Contract / Freelance Possible / Outdoor Work / Shift Work
Career Path
Street Advertising Promoter (Announcer) → Event MC → Public Relations Staff → PR Planner → Marketing Promotion
Required Skills
Communication Skills (Passerby Interaction) / Microphone Operation / Reading Skills (Accuracy) / Voice Projection and Pronunciation
Recommended Skills
Acting and Expressiveness / Hosting Skills / Language Skills (English) / Physical Stamina Maintenance
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Need to respond flexibly to weather and passersby reactions. |
| Attention to Detail & Accuracy | To prevent misreading or mispronunciation. |
| Communication Skills | Essential ability to clearly communicate information to a large number of passersby. |
| Physical Stamina & Endurance | Due to frequent long hours of standing work and outdoor activities. |
| Stress Tolerance | Need to endure sudden troubles outdoors and work in crowds. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Few opportunities to handle numbers. |
Aliases
- Street Announcer
Related Jobs
- Campaign Staff
- Event Host
- MC
- Public Relations Officer