Advertising Solicitor
こうこくかんゆういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
A sales position that proposes advertising placements to companies, stores, etc., via telephone or in-person visits and concludes contracts.
Description
Advertising solicitors are salespeople who listen to the needs of companies and stores through telephone (tele-appointment) or in-person visits, propose optimal advertising media and plans, create estimates, and conclude placement contracts. After contracting, they follow up on advertising placement procedures, provide effect measurement reports, and work to build ongoing relationships. Many companies adopt commission-based pay and incentive systems, where sales performance directly impacts income. While there is pressure from quotas and frequent rejections, it features a strong sense of achievement and potential for reward increases upon successful deals.
Future Outlook
With the spread of digital advertising, traditional in-person sales and tele-appointment methods are evolving, but the demand for face-to-face relationship building and consulting-style proposals remains strong. Compliance with legal regulations and DX initiatives will make it increasingly important to master efficient sales techniques using online tools in the future.
Personality Traits
Work Style
Career Path
Advertising Solicitor → Advertising Sales → Sales Manager → Sales Planning → Advertising Agency Director
Required Skills
Advertising Media Knowledge / CRM Tool Operation / Communication Skills / Listening Skills / Negotiation Skills / Presentation Skills
Recommended Skills
Customer Management / Data Analysis / Marketing Knowledge / Web Advertising Operations
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because negotiation and persuasion with customers are the main tasks. |
| Initiative & Leadership | Because proactive initiative to independently pursue new customer development is required. |
| Stress Tolerance | Because rejections are frequent, and it is necessary to endure mental pressure. |
Aliases
- Ad Sales
- DM Sales Representative
- Tele-appointment Sales
Related Jobs
- Advertising Salesperson
- Direct Marketing Staff
- Sales Promotion Staff
- Telemarketing Staff