Advertising Sales Representative
こうこくえいぎょういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
A profession that identifies clients' needs in corporate or organizational advertising and promotion activities and proposes and sells the optimal advertising media and plans.
Description
Advertising sales representatives handle various media such as television, radio, newspapers, magazines, web, and outdoor advertising. They develop and propose optimal advertising plans tailored to clients' challenges and objectives. They are responsible for budget management, KPI design for effectiveness measurement, negotiations with media companies, contract procedures, coordination with creative teams, and post-campaign effectiveness analysis and improvement proposals. They also work to build long-term relationships with clients.
Future Outlook
Demand is steadily increasing with the expansion of the digital advertising market. On the other hand, advanced proposal skills utilizing AI and data analysis are required, and a shift from simple media sales to strategic consulting is expected.
Personality Traits
Curious and Inquisitive / Excellent Communication Skills / Flexible / Goal-Oriented / Patient / Proactive
Work Style
Business Trips / Client Visits / Flexitime / Office Work / Remote
Career Path
Junior Advertising Sales → Senior Advertising Sales → Team Leader → Sales Manager → Sales Director → Sales Planning and Marketing
Required Skills
Basic Knowledge of Advertising Media / Basic Marketing Knowledge / Data Analysis / Listening (Requirements Definition) / Negotiation Skills / Office Software / Presentation Skills
Recommended Skills
CRM Tools / Communication Skills (English) / Digital Advertising Platform Operation / Project Management / Web Analytics
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because negotiations and coordination with clients and media representatives occur frequently. |
| Initiative & Leadership | Because a proactive attitude in developing new customers and making proposals is required. |
| Stress Tolerance | Because there is significant pressure regarding deadlines and results. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, with few heavy tasks. |
Aliases
- Ad Sales
- Advertising Sales
- Media Sales
Related Jobs
- Advertising Planner
- Marketing Specialist
- Media Planner
- Sales Planner