Promoter
せんでんいん
Industry & Occupation
Classification
- Major : Service Occupations
- Middle : Other Service Occupations
- Minor : Advertising Promoters
Summary
Promoters plan and execute advertising and promotion activities for products and services to increase awareness and acquire customers.
Description
Promoters, serving as advertising and promotion staff for companies or organizations, plan and manage product PR, advertising campaigns, media planning, and promotional events. Based on market research and target analysis, they devise effective promotion methods and coordinate and negotiate with advertising agencies and media. Developing cross-media strategies that combine online and offline approaches, as well as measuring and analyzing advertising effectiveness, are also important tasks.
Future Outlook
With the expansion of the digital advertising market and the diversification of SNS advertising, demand for promoters skilled in digital marketing is increasing. The evolution of AI-driven advertising delivery technology will make data analysis skills and creativity even more important.
Personality Traits
Able to respond flexibly / Creative / Excellent communication skills / Has curiosity and inquisitiveness / Has initiative
Work Style
Advertising Agency / Flexitime / Office Work / Remote / Team Projects
Career Path
Promotion Staff → Advertising Planner → PR Manager → Marketing Manager → CMO (Chief Marketing Officer)
Required Skills
Advertising Media Selection / Budget Management / Data Analysis (Effectiveness Measurement) / Market Research Analysis / Planning and Proposal / Presentation
Recommended Skills
Copywriting / Data Analysis / Digital Marketing / English (for international correspondence) / SNS Management
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because coordination and negotiation with many stakeholders are required. |
| Creativity & Ideation | Because it is necessary to generate diverse ideas and create compelling advertisements. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work, with low physical demands. |
Related Qualifications
- Japan Marketing Certification
Aliases
- Advertising Promoter
- PR Officer
- Promotion Officer
Related Jobs
- Advertising Planner
- Copywriter
- Event Planner
- Marketing Officer
- Media Buyer
- Public Relations Officer