Advertising Graphic Designer
せんでんずあんか
Industry & Occupation
Classification
- Major : Professional Occupations in Legal, Business, Cultural and Artistic Fields
- Middle : Designers
- Minor : Graphic Designers
Summary
Advertising graphic designers plan and produce visual designs used in advertisements and promotional materials. They handle designs for posters, flyers, pamphlets, etc., based on client requirements and marketing strategies.
Description
Advertising graphic designers work in advertising agencies, corporate promotion departments, design studios, etc., and develop visual concepts aligned with clients' marketing goals. They conduct market research and target analysis, and produce from rough sketches to final designs based on the concept. Collaborating with copywriters and marketing personnel, they complete attractive advertising materials by combining colors, layouts, typography, photos, and illustrations. Technical knowledge is also required for print data submission and web data export. They provide designs that satisfy client needs through repeated adjustments and revisions in response to deadlines and budgets.
Future Outlook
With the expansion of the digital advertising market, demand for visual production targeted at web and SNS is increasing. Utilization of AI tools and multimedia content production skills will become increasingly important.
Personality Traits
Able to respond flexibly / Creative / Curious and inquisitive / Excellent communication skills / Sharp observational skills
Work Style
Advertising Agency / Design Firm / Freelance / In-house Communications / Remote
Career Path
Assistant Designer → Graphic Designer → Senior Designer → Art Director → Creative Director
Required Skills
Adobe Illustrator / Color Theory / InDesign / Layout Design / Photoshop / Typography
Recommended Skills
Copywriting / Marketing Knowledge / Photography and Image Editing / UI/UX Basics / Web Design
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Attention to Detail & Accuracy | Because mistakes in details during printing or data production directly affect quality. |
| Communication Skills | Because frequent opinion coordination and requirement gathering with clients and teams is necessary. |
| Creativity & Ideation | Because the ability to generate new ideas and visual expressions is the core of the job. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Numerical & Quantitative Analysis | Advanced mathematical analysis is minimal; basic understanding of dimensions and ratios is sufficient. |
| Physical Stamina & Endurance | Primarily desk work, so there is little long-term physical strain. |
Related Qualifications
- Color Certification
- DTP Expert Certification
- Photoshop Creator Proficiency Test
Aliases
- Advertising Designer
- Promotional Designer
Related Jobs
- Art Director
- Copywriter
- Graphic Designer
- Web Designer