Advertising Field Agent
こうこくがいこういん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
Sales position responsible for interviewing clients' advertising placement needs, from media selection and budget proposals to post-publication effect verification.
Description
Advertising field agents propose optimal advertising plans considering client companies' marketing objectives and budgets, and handle coordination and contract negotiations with media companies. They manage diverse media such as TV, radio, newspapers, magazines, web, and OOH, and are responsible for creating proposal materials, presentations, post-publication effect measurement, and improvement proposals. They collaborate with internal creative teams, data analysis departments, and external partners to advance projects and build long-term trust relationships with customers. While there is significant pressure from quota management and budget adjustments, achievements directly translate to sales, providing a strong sense of fulfillment.
Future Outlook
Demand will remain steady with the expansion of the digital advertising market. As effect measurement utilizing AI and data analysis advances, the value of personnel with digital skills and data literacy will increase further.
Personality Traits
Work Style
Discretionary Labor System / Field Work / Hybrid Remote / Office Work
Career Path
Advertising Sales Assistant → Advertising Sales Representative → Senior Advertising Sales → Sales Manager → Advertising Department Head
Required Skills
Data Analysis / Marketing Research / Negotiation Skills / Office Software (Proposal Creation) / Presentation Skills
Recommended Skills
CRM Tool Operation / Data Analysis / Digital Advertising Platform Operation / Language Proficiency
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | High communication skills are required for client negotiations and presentations. |
| Stress Tolerance | Necessary to handle high-stress environments such as sales quotas and deadline adjustments. |
Aliases
- Advertising Sales
- Advertising Sales Representative
Related Jobs
- Advertising Planner
- Media Planner
- Sales Position