Advertising Agency Sales Staff
こうこくがいしゃえいぎょうぶいん
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
Sales role that grasps client companies' advertising needs and plans, proposes, and implements effective advertising plans.
Description
Advertising agency sales staff interview corporate clients' marketing challenges and plan, propose, and operate optimal advertising communication plans. In addition to client negotiations, they handle negotiations for media buying, budget management, coordination with production departments and media planners, and advertising effectiveness measurement across a wide range. There is significant pressure from deadline management and result achievement, requiring communication skills and coordination abilities. Knowledge of digital advertising and data analysis skills are also increasing in importance.
Future Outlook
With the acceleration of the digital shift, demand for online advertising sales is expanding. While data-driven proposal skills are required, efficiency using AI and data analysis is also advancing.
Personality Traits
Goal achievement oriented / Patient / Strong sense of responsibility / Superior communication skills
Work Style
Direct to/from work allowed / Discretionary labor system / Frequent customer visits / Remote hybrid possible / Team-based
Career Path
Sales Assistant → Sales Representative → Senior Sales → Sales Manager → Account Director → Department Head / Business Division Head
Required Skills
Data Analysis (Effectiveness Measurement) / Listening Skills / Negotiation Skills / Office Software / Presentation Skills / Proposal Creation
Recommended Skills
CRM (Salesforce etc.) / Communication Skills (English) / Digital Advertising Knowledge / Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | High interpersonal skills are required for negotiations with clients and internal coordination. |
| Planning & Organization | Important for campaign schedule management and budget allocation. |
| Stress Tolerance | Due to significant pressure from deadlines and target achievement. |
Aliases
- Account Executive
- Advertising Sales
- Media Sales
Related Jobs
- Account Planner
- Advertising Planner
- Promotion Planner
- Sales Planning