Producer (Advertising Agency)
ぷろでゅーさー（こうこくだいりてん）
Industry & Occupation
Classification
Summary
A profession in advertising agencies that plans, implements, and manages clients' advertising campaigns.
Description
The Producer (Advertising Agency) identifies client challenges, formulates advertising strategies, and oversees the entire process from planning proposals, budget management, media planning, production direction, progress management, to effectiveness measurement. They drive projects forward in collaboration with production companies, creative teams, and media representatives, while also serving as a key coordinator with clients and internal/external stakeholders. They are responsible for executing effective communication initiatives using a variety of media, including digital advertising and SNS.
Future Outlook
With the market expansion of digital advertising and SNS advertising, demand is expected to increase for data-driven strategy planning and ad delivery utilizing AI.
Personality Traits
Able to respond flexibly / Excellent communication skills / Has curiosity and inquisitiveness / Strong sense of responsibility
Work Style
Client Work / Flex / Project-based / Remote
Career Path
Assistant Producer → Producer → Senior Producer → Chief Producer → Manager/Director
Required Skills
Advertising Analysis Tool Operation / Budget Management / Media Planning & Buying / Presentation / Project Management
Recommended Skills
Communication Skills (English) / Data Analysis (BI Tools) / Digital Advertising Operations / Digital Marketing
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Communication Skills | Because frequent coordination and negotiations with clients and teams occur. |
| Creativity & Ideation | To create advertising techniques and creative expression ideas. |
| Planning & Organization | Because it is necessary to manage schedules and budgets while handling multiple tasks simultaneously. |
| Stress Tolerance | To cope with deadlines and changes in client requirements. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Because it is mainly desk work with low physical demands. |
Related Qualifications
- Advertising Operations Administrator
Aliases
- AD Producer
- Advertising Producer
Related Jobs
- Account Planner
- Art Director
- Creative Director
- Marketing Planner