Account Manager (Advertising Industry)
あかうんとまねーじゃー（こうこくぎょう）
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
A sales role that facilitates communication between advertisers and media, overseeing the planning, proposal, implementation, and management of advertising campaigns.
Description
Account Managers in the advertising industry communicate with advertisers (clients), identify their needs and challenges through hearings, and develop and propose advertising campaign strategies. They select media, allocate budgets, direct creative production, coordinate and negotiate with internal and external stakeholders, and after campaign execution, conduct effectiveness measurements and reporting. They analyze ROI and KPIs to apply insights to future initiatives and build long-term client relationships. They are required to continuously track market and media trends and incorporate the latest trends, including in the digital domain.
Future Outlook
With the expansion of the digital advertising market, demand is increasing for account managers with data analysis and platform operation skills. Required to balance business efficiency through AI and automation tools with strategic planning capabilities.
Personality Traits
Excellent Communication Skills / Flexible Thinking / Good at Coordination / Strong Sense of Responsibility
Work Style
Client Visits / Flex / Meetings / Remote
Career Path
Assistant Account Executive → Senior Account Executive → Account Director → Sales Manager → Advertising Department Head
Required Skills
Budget Management / Media Knowledge / Negotiation Skills / Office Software / Presentation Skills
Recommended Skills
Communication Skills (Business English) / Data Analysis / Digital Marketing / Marketing Automation
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Necessary to flexibly respond to changing media environments and client demands. |
| Communication Skills | Essential for negotiations and coordination with clients and internal departments. |
| Planning & Organization | Important for campaign planning and implementation management. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | Mainly desk work with low physical demands. |
Related Qualifications
- Advertising Operations Manager
Aliases
- AM
- Advertising Account Manager
- Client Service Manager
Related Jobs
- Advertising Planner
- Marketing Planner
- Media Planner
- Sales Planning
- Sales Promotion Planner