Account Executive (Advertising Agency)
あかうんとえぐぜくてぃぶ（こうこくだいりぎょう）
Industry & Occupation
Classification
- Major : Sales and Marketing Occupations
- Middle : Sales Representative Occupations
- Minor : Advertising Sales Representatives
Summary
In an advertising agency, responsible for planning, proposing, implementing, and operating corporate advertising campaigns, serving as the sales position that acts as the point of contact with clients.
Description
Account Executives at advertising agencies oversee the process from planning and formulation to media buying, implementation, and effectiveness measurement for clients' advertising and marketing challenges, acting as a bridge between clients and internal creative, planning, and media departments. Based on market research, they set targets, formulate budgets, and establish KPIs, presenting compelling plans through proposal materials and presentations. Even after the campaign starts, they conduct progress management and effectiveness analysis, make improvement proposals, and build trusting relationships with clients.
Future Outlook
With the expansion of the digital advertising market and the spread of programmatic advertising, demand for Account Executives with data-driven and AI utilization skills is expected to increase.
Personality Traits
Able to Respond Flexibly / Able to Take Initiative / Excellent Communication Skills / Good at Multitasking / Strong Sense of Responsibility
Work Style
Client Visits / Discretionary Labor System / Flex / Hybrid / Office Work
Career Path
Assistant Account Executive → Account Executive → Senior Account Executive → Account Manager → Account Director → Producer
Required Skills
Advertising Media Knowledge / Communication Skills (Negotiation) / Data Analysis / Presentation Skills / Project Management
Recommended Skills
CRM Tools / Communication Skills (English) / Data Analysis / Digital Marketing / Problem Discovery and Solving Skills
Aptitudes (Strengths Preferred)
| Item | Description |
|---|---|
| Adaptability | Because it is necessary to respond quickly to changes in the advertising market and client needs. |
| Attention to Detail & Accuracy | Because mistakes are not tolerated in media arrangements or budget management. |
| Communication Skills | Because high dialogue skills are required in interactions with clients and internal coordination. |
| Planning & Organization | Because multiple tasks need to be managed simultaneously. |
| Problem Solving | Because solving clients' issues and making adjustments occur frequently. |
| Stress Tolerance | Because there are tight schedules and significant pressure from client correspondence. |
Aptitudes (Weaknesses Acceptable)
| Item | Description |
|---|---|
| Physical Stamina & Endurance | There is movement both inside and outside the office, but heavy labor is minimal. |
Aliases
- AE
- Account Planner
- Advertising Sales
Related Jobs
- Copywriter
- Creative Director
- Media Planner
- Sales Promotion Planner